Marketing Services

A dedication to helping its retailers build their brands is at the heart of JKG's business. Rather than promoting itself to the consumer, the Group operates quietly as 'the brand behind the brand,' encouraging its clients to present JKG's diamonds directly to their customers under their own brand names. This helps JKG's clients make additional sales to existing customers as well as entice potential new customers in store. By working closely with JKG to identify the perfect diamonds for their stores, retailers ultimately grow their diamond businesses in ways in which they would have never imagined.

In addition to our diamonds, JKG offers the following support/resources as part of our 'Brand Behind the Brand' marketing program:

  • Tailor made assortments (including memo items) to fulfill each of our retailers' specific needs
  • Each retailer in the program will begin with a mutually determined amount/type of goods which, upon sold, will be replaced - guaranteed.
  • Access to programs - 3 stone and studs
  • Custom marketing programs including co-op regional advertising support (catalogues, billboards, local newspaper and magazines, etc.)
  • Customized catalogs of JKG unique jewelry featuring your message, your logo, your greeting, etc.
  • Public relations support
  • Access to professional, high resolution photography to incorporate in your b2c materials
  • On-site training sessions to assist sales staff in selling larger diamonds
  • JKG factory based training sessions
  • Trunk show and special event support
  • Overnight delivery
  • DTC Value Added Services including generic photography, advertising and training videos
  • Best in class customer service

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